Ever wondered which Australian companies, icons, brands have the most fans on Facebook?  Here’s a list of fan Pages for Australian companies, in order of most fans. Please don’t confuse volume with being “good” at social media. Alriighty?

I use this list to teach classes on social media. We go through some of the pages and evaluate how well they are doing. We also look at the pages that aggregate all their products and brands on multiple tabs on one page versus individual pages for each brand. What is their default landing tab for non-members? We look at engagement, competitions, regularity of updates, if they seem to have a preplanned diary or are winging it etc.  How many have a clean URL how many don’t. We usually pick a few and see how it works as a Hub-and-Spoke (do they have Facebook links/widgets on their website?). There’s always big debate over the list and how well they are doing. Don’t forget – numbers change over time ….

So, 21.5 million Australians. About 11 million to date are on Facebook with over 8 million “active” monthly (March 2010). How many Australian brands have “set up shop” to access Australian Facebookers do you think? Oh, and in the spirit of “I don’t have to get them all right because I have the internetz to help me” please let me know of the one’s I missed.

Page member numbers are current for end of March 2010.

Australian Facebook Fanpages by Member Numbers

  1. ACDC 1,950,000
  2. Bananas in Pajamas 1,132,000  (others include BiP 643,000)
  3. NZ Flight of the Conchords 726,000 and here 93,000
  4. Hamish & Andy 648,552
  5. Hey Hey It’s Saturday 432,000
  6. Australia Tourism Australia 372,000 fans unofficial 169,000
  7. Peter Andre 364,000 from Australia’s New Faces, then Britain
  8. Ugg Australia 330,000
  9. Billabong Girls  290,000
    Billabong 200,000
  10. Pringles 261,000
  11. Bubble O Bill’s Icecreams from Streets 260,000
  12. Kylie Minogue 206,000 (spelt Kyle in URL)
  13. Steve Irwin 204,000
  14. Mr Squiggle 200,000 ABC TV?
  15. Hillsong 198,000
  16. Hugh Jackman 191,000
  17. Nick Cave and the Bad Seeds 182,000
  18. Triple J 178,000
  19. Bonds clothing 175,000
  20. Stephanie Rice swimmer 168,000
  21. The ANZACS 150,000
  22. Fifa World Cup Bid 138,000
  23. Home and Away 138,000
  24. State of Origin 138,000
  25. Vegemite 133,000 and Vegemite on Toast 105,000 (unofficial)
  26. Coca Cola Australia 132,000
  27. McGrath Foundation 128,000
  28. I Love Melbourne 120,000
  29. Don’t Turn a Night out into a Nightmare 110,000 Government Craig Thomler
  30. P!nk’s Australian Funhouse 105,000 by Sony
  31. KFC Australia 96,000
  32. Australia Day 93,000
  33. AFL footy official 90,000 dream team fantasy game 29,000 AFL footy show 16,000 & also 13,000
  34. So You Think You Can Dance Australia 86,000
  35. Big Day Out (unofficial fans) 86,700 BDO Official 54,000
  36. Queensland Maroons 77,000
  37. Supre 65,000 from MudoMedia
  38. The Hangover movie 62,000 from Mab
  39. 5 Gum Australia 55,000
  40. Master Chef Australia 47,000 fans
  41. Essendon 47,000 Footie
  42. JayJays 46,500
  43. Cricket Australia 45,000
  44. Brisbane Broncos 45,000
  45. Toyota Australia 42,000
  46. Sunny The Egg 40,000 Sunny Queen Farms
  47. Soundwave Festival 40,000
  48. Dreamworld Australia 38,000
  49. Cotton On 36,000
  50. Frankie 34,000
  51. Smirnoff Australia 32,000
  52. Spicks and Specks ABC TV 30,100
  53. The Contender Fox8 28,000
  54. The Australian Institute of Sport 27,600
  55. Holden official 27,000 and unofficial 21,000 and Holden Torana 3,000
  56. Perth 26,000
  57. Ed Hardy 25,000
  58. AussieBum 25,000
  59. Future Music Festival 24,000
  60. Top Melbourne Restaurants 24,000
  61. Pepsi Australia 23,200
  62. Sydney Opera House 23,000
  63. Telstra 1c Text 23,000
  64. Melbourne Australia 23,000
  65. Rewards Central Australia 22,300
  66. Dominos Pizza Australia 22,000
  67. Logitech Australia 22,000
  68. Artline 21,000
  69. Dell Australia 21,000 fans
  70. Emu Australia 21,000 Ugg?
  71. Warner Bros – Like? Love! 21,000
  72. Smiggle 21,000
  73. RSPCA Australia 20,563
  74. Ministry of Sound Australia 20,300
  75. Vodafone AU 19,300
  76. Paranormal Activity (film) Australia 19,000
  77. Visit Newcastle 19,000
  78. Fosters beer 18,790
  79. Bushells 18,000 fans
  80. Sunshine Coast 17,700
  81. Qantas Wallabies 17,500
  82. 5 seeds 17,000
  83. Girlfriend Magazine Australia 17,000
  84. Tooheys Extra Dry 17,000
  85. Stereosonic 16,000
  86. CreamFields Australia 16,000
  87. OneLove 15,900
  88. Qantas 15,000
  89. X Box Australia 15,000
  90. Blackberry Australia NZ 15,000
  91. Up Australia Disney 14,000
  92. Art vs Science 14,000
  93. Socceroos 13,700
  94. Queensland 13,400
  95. V Australia 13,000 fans
  96. Ernst & Young Careers 13,000
  97. Paramount Pictures 13,000
  98. Warner Like Love 12,800 from Mab
  99. In The Mix 12,300
  100. Wicked Musical 12,000
  101. v8 Supercars 11,900
  102. Panasonic 11,300
  103. SeeSydney 11,200
  104. TyDI music 11,000
  105. Rexona 10,900
  106. MTV Australia 10,700
  107. Contiki Australia 10,700
  108. P&O Cruises 10,500
  109. See Sydney 10,000 from Mab
  110. Mykonos Easter Festival 10,000
  111. FHM Australia 10,000
  112. Earth Hour Australia 10,000
  113. Sportsgirl 9,000
  114. Avatar Australia 9,000
  115. The Wiggles 8,800
  116. Penguin Books 8,800
  117. Open Internet 8,800
  118. Wallace Bishop 8,500 jewellery
  119. Sydney Festival 8,400
  120. EmptyJets 7,700
  121. StudyInAustralia (Indonesian expo) 7,500
  122. Josh Pyke 7,400
  123. ABC TV 7,100
  124. RoadRunner Records 6,800
  125. Volkswagen Australia 6,700
  126. Filmmakers Australia 6,700
  127. Vice Magazine 6,500
  128. Havaianas Thong Challenge 2010 6,500
  129. Triple R radio 3RRR 6, 200
  130. Supanova pop culture 6,000
  131. BreastAngels 6,000
  132. Aussie BBQ Legends 6000
  133. Mimco 5,500
  134. Dance Informa mag 5400
  135. Quiksilver Australia 5400
  136. Yves Klein Blue 5,200
  137. Yellowglen champers 5,000
  138. Jagermeister 5,000
  139. Country Music Channel 5,000
  140. Lasoo.com.au 5,000
  141. Brown Brothers wine 4,900
  142. ABC network 4,800
  143. Breast Cancer Network 4,700
  144. Actors Centre Australia 4,700
  145. Greenpeace 4,600 from Darren Smith
  146. UBank 4,600
  147. Rage ABC TV 4,500
  148. My Ford AU 4,500
  149. Animals Australia 4,500
  150. Showbiz Australia 4,400
  151. Modular People (?) 4,400
  152. Wicked In Oz 4,400
  153. Noosa 4,400
  154. Oxfam Australia 4,100
  155. Mountain Dew Au 4,000
  156. Rodeo In Australia 4,000 magazine
  157. Reconciliation Australia 3,900
  158. TicketMaster 3,900
  159. Goa Hippy Tribe 3,500
  160. Krispy Kreme 3,300
  161. SpringAustralia 3,300
  162. Oxford Art Factory 3200
  163. Shoes Of Prey 3200 by 22 Michaels
  164. RockWiz 3200
  165. Cure Our Kids 3200 charity
  166. Marie Claire 3,000
  167. Vogue Australia 2,500
  168. ABC News TV 2,300
  169. Wintergarden 2,200
  170. Lifeline Australia 2,000
  171. SBS Six Billion Stories and Counting… 3,200 plus their programs each have a page
  172. Jetstar 3,000 fans
  173. CSIRO 2,300
  174. ghd hair Australia 2,100
  175. LeBlackBook 2,000
  176. RedBubble 1800
  177. Time Out Sydney 1800
  178. PR Australia 1,500 PRIA
  179. Women’s Network Australia 1500
  180. Mary Poppins the Musical Australia 1500
  181. Pharmaceutical Society of Australia 1400
  182. Eagle Boys Pizza 1,300
  183. Cadbury Australia 1300
  184. D’arenberg wines 1,300
  185. Two Hands wine 1,200
  186. Australian BusinessWomen’s Network 1200
  187. Headspace 1,100
  188. ABC 3 Kids channel 1,100
  189. Brokenwood wine 1000
  190. Ansett (defunct airline) 1,000
  191. Scraptherapy 1,000
  192. Trespass Magazine 800
  193. Optus official 713 fans  unofficial 1,700
  194. Big Pond 291
  195. Four N Twenty meat pie (unofficial) 140 fans (they need sauce :P )

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