List building is not a new marketing strategy.

It was being used way before the internet was ever invented.
The power of list building lies in the ability you have as the marketer to contact your leads over and over again to build a relationship and present special offers to them turning them into buyers.
To build that list, one of the most powerful and simple ways is to give away a free offer in exchange for the visitors email and name via a “squeeze page”, allowing you the ability to contact them in the future.
The common squeeze page is often just a simple web page with the sole purpose of capturing leads – or “build a list” and nothing else.
A well performing squeeze page should give your website visitor no other options besides getting your free offer. You don’t want them to leave your page. So avoid outbound links and adverts.
You only want them to do one thing and that’s to give you their name and email address.

So what is important to learn in an introduction to Squeeze Pages?

First, it is important to recognize that all successful internet marketers use them.

If you plan to sell a product over the Internet, you will want to use one, too. They are the most effective way to capture your leads information.

There are other ways to capture leads such as a website’s sidebar opt-in form and other unfocused pages that do not convey a single point and a single call to action.
But tightly a focused squeeze page rules in the list building business.

The next important thing is COPY!

The pitch message needs to be highly compelling so your visitor will want to optin to get your free offer.
Not everyone is going an excellent copy writer but don’t worry because copywriting is a skill that anyone can learn.

The main thing with any type of marketing is if your offer is good, you don’t need to be the best sales man or the best copywriter in the world.
The best offers that your visitors will jump for are ones that will improve their life.
Make sure it’s going to save them time, or save them money or teach them something new or get them closer to their goals.
Another things people want are solutions for a problem. If your product solves a specific problem that your visitor is having, they will jump on it and your copy doesn’t need to be crash hot to sell it to them.
Just take the water in the desert analogy. If you’re the only sales person selling water in the desert for 50 miles, do you think you need high selling skills to sell it?
It’s not always that easy, so it is important to get a few basic principles of copy down before you attempt to write your squeeze page.
The essentials are to use a mix of compelling sales points in the form of benefits for the user with powerful psychological triggers that make them take action.
Don’t concentrate on building hype so much because often the power of the offer often gets lost. Keep it simple. Tell your offer for what it is and what it will do for them once they get it.


A headline that gets attention is essential for a high converting squeeze page.
There are several rules for creating a killer headline but these are the top 5:

  1. Make the size of the font bigger than the regular text on the page.
  2. Outline the single major benefit of your offer
  3. Make it provoking so your reader will want to learn more
  4. It can be hard to write a good headline that gets attention and sparks interest with your visitor.
  5. It’s a good idea to think and write out several headlines before you choose one to use. Again you can always test this to see which headline converts best.


Video is being used more and more on squeeze pages as you can really compel the reader to take action in a number of different ways. All you need is a video camera, a youtube account and good video squeeze template. More and more gurus are using video only as a way to generate leads.

Call To Action

After you get the interest of your visitor, you want them to take action NOW by entering their name and email in your optin form. Getting your visitor to act now is the whole purpose of the squeeze page.
Even though you have a form and a headline, some people won’t know what to do so you have to tell them.
Words like “Submit Your Details” or “Subscribe Now” are needed on your squeeze page.
But that’s not all. Explain to them in the body copy of your squeeze page why they must get this now. Remind them how much they will benefit and how much worse off they will be if they don’t!


Graphics on your squeeze page are nice but they are not essential. As long as they don’t distract from the “pitch” message and not too big or fancy, I say go for it.
A simple ebook cover, a small picture of your face and some arrows are pretty much all you need. Of course, there is always room for testing and tweaking.
One thing I would not recommend is to have a big header graphic on your page. You want to capture your reader’s attention as fast as possible with your headline.
You might also want to experiment with Arrows, handwritten font images to direct viewers and add personalization.

Tips For Increasing Conversions

There are three major ways in which you can boost your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these elements and a few others.

Build Credibility

1. The first way in which you can increase your conversion rate is through building credibility.
The number one reason someone won’t sign up is because they don’t know you and therefore don’t trust you.
The first way is to show a nice clean photo of you like I mentioned above or use Video.
2. The second way is to include a short testimonial or two from one of your customers/subscribers on the squeeze page.
This radically increases visitors’ trust. Most people who resist opting in and buying online do so because they’re weary of getting scammed by a faceless liar.
3. The next way to show people that you are a trustworthy source of information and not a scammer or a spammer is to let them know you won’t share their private details.

  • Check out our brochure...

    Download our Brochure

    Download our printable product brochure for a quick overview of eMerchant's products, services and pricing. This PDF brochure helps you to understand all of our offerings.

  • Check out our media kit...

    Download our Media Kit

    Download our media kit for a more in-depth overview or eMerchant's products and services. This PDF will tell you all you need to know to get started today.