FAQ
Digital Media is in it's growth stage, and by it's nature, always will be. With this comes new developments, technologies and of course, questions. We have answered some common questions below and are happy to with any further questions.

Q: Why advertise online over traditional media like TV, radio, and print?

One word, trackable. Unlike conventional advertisements on TV, radio, or billboards, where there is no way to know how many people actually see your ads – eMerchant is able to track where, when, what and how your ads are delivered. eMerchant takes this information and optimizes your online advertising campaigns to create the most effective campaign possible and get you return on your investment.

Q: Who is eMerchant?

Founded in 1998, eMerchant has over 10 years of online marketing experience and has been helping companies reach local and national online audiences on a pay-for-performance basis for clients ranging from small start-ups to multi-billion dollar enterprises.

Q: How does advertising with eMerchant help my business?

eMerchant has created an array of products to fulfill any online marketing need. Whether it is to increase brand awareness, drive qualified leads, gain more quality web traffic or sell products, eMerchant has the perfect option for your business.

Q: What differentiates eMerchant from its competition?

It’s true that eMerchant has expertise in paid search management, search engine optimization, social media optimization, email marketing, mobile marketing. With one point of contact you can access Ausrtalia’s online web traffic like never before.

Q: How does the banner network work?

The eMerchant online banner network allows businesses a way to drive targeted website traffic with local banner advertising that is trackable, affordable and continually optimized for ROI. By placing your banners on dozens of targeted websites that match your specific market, eMerchant can get your ads in front of the right customers for the right price.

Q: Why should I do Search Engine Optimization?

“Google It” The number one way consumers and businesses find what they are looking for is through top search engines like Google and Yahoo. Think of the last time you needed something. Did you open up the phone book, look through the newspaper, or did you run a quick search on Google?

Q: Why pay someone to manage my paid search campaign when I can do it on my own?

eMerchant has been managing paid search campaigns for its clients since the early 1930’s.. just kidding.. but we have been doing it since someone invented the internet. eMerchant will perform extensive keyword analysis, write ad copy, perform A/B and multivariate testing, implement landing page optimization, improve campaign quality score, and decrease your cost-per-click.

Q: What do you need from potential clients to run a successful campaign?

Running a successful campaign with eMerchant doesn’t require a lot of work on your end, but here is a list of items that will make our life easier and ensure a successful campaign.

  • Thorough understanding of the client’s business, products, competition, goals and objectives
  • Details about any pre-existing campaigns that has been completed
  • List of key performance indicators for the campaign
  • Access to web analytics for the website being optimized
  • Willingness to meet, listen, and brainstorm ideas together

Q: How does your company stay on top of the latest trends?

We stay on top of industry changes by monitoring news, participating in forums, attending conferences, webinars, pod-casts of industry leaders and most importantly continually testing and optimizing campaigns for clients.