Managing your state of mind

Managing your state Prior knowledge required: Filters – what do you see, hear and feel? NLP uses the word ‘state’ to describe your way of being at any given moment. This is not just your mood or present emotion, as it also includes your energy level, the way you hold and use your body and the […]

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How Do Colors Affect Purchases?

How Do Colors Affect Purchases? This very cool infographic (Originally hosted at blog.kissmetrics.com) details the many unsuspected ways that color can impact emotion and hence buying behavior.   We all know that we tend to have a “connection” with various colors and that brands have connections with colors (John Deere Green,  Coke Red) , but we probably […]

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VIDEO AND MOBILE SPURRING ONLINE AD GROWTH

VIDEO AND MOBILE SPURRING ONLINE AD GROWTH By Celia Johnson on 12 October 20100 Australia’s online general advertising market will increase to $877m over the next five years, spurred by greater investment in online video ads and mobile phone advertising. At present, the general online advertising market is valued at $568m, a growth of 11% […]

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A definition of lifestyle marketing

The phrase “lifestyle marketing” gets tossed around a lot, but I haven’t seen a good definition of it. I figured the best way to kick off this blog and frame the posts to come is to offer my own working definition. I think this is a good start, but I’d like to revisit this definition […]

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Best Global Brands

Rank Previous Rank Brand Country of Origin Sector Brand Value ($m) Change in Brand Value 1 1 United States Beverages 70,452 2% 2 2 United States Business Services 64,727 7% 3 3 United States Computer Software 60,895 7% 4 7 United States Internet Services 43,557 36% 5 4 United States Diversified 42,808 -10% 6 6 […]

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Eleven Keys to Increasing your Productivity

Eleven Keys to Increasing your Productivity By Brian Tracy Develop clear goals and write them down. Because higher productivity begins with clear goals, goal setting is a key component of our coaching program. As you know, a goal must be specific and measurable to be effective in guiding your behavior. It must reflect your beliefs […]

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Nielsen’s 2010 Internet & Technology Report

Nielsen’s 2010 Internet & Technology Report has found the median Australian internet user spent 17.6 hours per week online in 2009, an increase of nine percent over 2008 with a 28.5 percent increase over 2007 levels of internet usage. Interestingly the increases in Internet usage have not seen a corresponding drop in individuals consumption of […]

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Australia’s top online players

ABC Shop has taken out the top award at the inaugural Online Retail Industry Awards. The national retailer was awarded Online Retailer of the Year, as well as the title of Best Multichannel Retailer for 2010. The ABC Shop utilises a wide range of interactive content on its site, available both online and through kiosks […]

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Apple smashes many accepted “textbook” management

Here are the story’s 10 lessons and my key takeout from each: Lesson one: Go into your cave Fast Company: (Steve) Jobs has never cared much about what the tech industry has to say. “Magic doesn’t happen in an echo chamber”. The takeout: Don’t fret next time your lock yourself away for weeks or months […]

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Worldwide Internet Stats

Websites 234 million – The number of websites as of December 2009. 47 million – Added websites in 2009. Web servers 13.9% – The growth of Apache websites in 2009. -22.1% – The growth of IIS websites in 2009. 35.0% – The growth of Google GFE websites in 2009. 384.4% – The growth of Nginx […]

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