How Do Colors Affect Purchases?

This very cool infographic (Originally hosted at blog.kissmetrics.com) details the many unsuspected ways that color can impact emotion and hence buying behavior.   We all know that we tend to have a “connection” with various colors and that brands have connections with colors (John Deere Green,  Coke Red) , but we probably don’t think very often about how marketers use these color affinities to shape our purchase intent.

I used to work a lot with color back in the GE ColorXpress days, and trust me there are entire groups like the Color Association that do nothing but plan and forecast color trends in industry.  It’s really quite fascinating.  So if you somehow feel “drawn” to a product for no explainable reason, think about the role that colors may have in your decisions.


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