Australia's top online players

ABC Shop has taken out the top award at the inaugural Online Retail Industry Awards.

The national retailer was awarded Online Retailer of the Year, as well as the title of Best Multichannel Retailer for 2010. The ABC Shop utilises a wide range of interactive content on its site, available both online and through kiosks instore in ABC Shops around Australia.

Shoes of Prey, secured three awards after only seven months in business thanks to its innovative online shoe design site. Shoes of Prey walked away with the Best New Online Retailer, Most Innovative Online Retailer as well as Best Online Marketing Initiative thanks to a successful YouTube campaign and ambitious use of social media.

White goods pureplay online retailer Appliances Online won two awards – Best Pureplay Retailer and Best Customer Experience. City Beach won Best Use of Technology, while innovative coupon site Scoopon took out the Emerging Star title.

Best Site Design was won by Big Brown Box, showing a clean design and usability features that impressed the judging panel.

The Industry Recognition Award was presented to Matt Bullock from Eway, recognising his long term contribution and vision in the online payments space.

Grant Arnott, ORIA program director said he was delighted to have had such a successful event.

“The enthusiasm and desire for continuous improvement in the online retail industry is overwhelming, and we believe these awards will not only serve to recognise and celebrate excellence, but challenge all retailers to elevate standards and implement best practice,” he said.

“This can only be a good thing for the industry, and we’re extremely proud to now have a forum for building marks of excellence. Certainly the retailers I spoke to who missed out are already planning an assault on next year’s awards program.”

2010 Online Retail Industry Award winners:

Best Pure-Play Online Retailer

Appliances Online

Best Multichannel Retailer

ABC Shop

Best New Online Retailer

Shoes of Prey

Best Use of Technology

City Beach

Most Innovative Online Retailer

Shoes of Prey

Best Online Retail Marketing Initiative

Shoes of Prey

Best Customer Experience

Appliances Online

Emerging Star

Scoopon

Best Site Design

Big Brown Box

Industry Recognition Award

Matt Bullock (eWay)

Online Retailer of the Year

ABC Shop


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