The Ingredients To Make a Strong, Efficient Squeeze Page-Part 3:

Capture Their Attention From The Get-Go The headline of a squeeze page can make it or break it. It is the perfect opportunity to make a strong and positive first impression. Why should the reader care? Why should they take their time to read through your pitch instead of going to Google in the hopes […]

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The Difference Between Squeeze and Landing Pages – Part 2

The Who, What, When, Where & Why of Landing Pages (LP) WHO: Affiliates, merchants. WHAT: A page where customers “land” before being directed to the merchant offer/lead information page. Unlike a squeeze page, a landing page is basically meant to guide the customer into the buying process and also helps obtain a higher Google Adwords […]

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Introduction to Squeeze Pages – Part 1:

Some of you may find yourself asking, “Well, what in the world IS a squeeze page, exactly?” Let’s go ahead and take a look at the definition for it so we know we’re all on the same “page” here. Squeeze pages are landing pages that are created solely to act as an opt-in for information […]

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Free SEO Reasearch Tools

To research your keywords https://adwords.google.com.au/select/KeywordToolExternal To Check your competitors keywords http://www.keywordspy.com.au/ To check your keyword density (your site or competitor) http://keyworddensity.com/ To check you Meta Tags try this tool tool http://metatags.org/analyze_your_meta_tags To Check your backlinks http://seopro.com.au/free-seo-tools/link-checker/ http://www.submitedge.com/pr.html

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10 years of excellence on the internet

The birth of Wikipedia, the death of Napster, the iPhone, Facebook, and Twitter were named by the Webby Awards on Wednesday as among the top 10 internet moments of the decade. Other events singled out by the New York-based International Academy of Digital Arts and Sciences which bestows the annual Webby Awards were Iran’s election […]

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The why imperative

Successful organizations spend a lot of time saying, “that’s not what we do.” It’s a requirement, because if you do everything, in every way, you’re sunk. You got to where you are by standing for something, by approaching markets and situations in a certain way. Sure, Nike could make money in the short run by […]

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Choose your customers, choose your future

Marketers rarely think about choosing customers… like a sailor on shore leave, we’re not so picky. Huge mistake. Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail […]

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Facts & Trends online

Facts & Trends online Worldwide population online 1.6 billion 800 million people online each day 79.4% Australian population (16,355,427 users as of June/08 Nielsen//NR) Yahoo, Google and YouTube top 3 visited sites Search and Social media dominate the top 10 Average usage per week 19.4 hours (Australia) 1.3 billion searches per month (Australia) 12.7 billion […]

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Onto the top of Google.

Onto the top of Google. How does my team do it for you? It is not rocket science. It is just hard work. This is how I and my team will do it for you. The quick answer: You give me three or four keywords you want to be on the top of Google with. […]

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Creative workshop stucture.

Internal creative workshop. Creative Director, Executive Producer and Director of Strategy. (Design, PM, Director of Marketing) Meeting room with whiteboard 30 minutes. (All idea’s are equal, all voices heard) Director of Strategy runs the meeting. 1. Objective a. Establish business objective b. Establish their customer objectives 2. Audience a. Primary b. Secondary c. Product/Service audience […]

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